Take-Out from Domino’s Pizza’s Ramon DeLeon 1. Be ready at all times. An opportunity to “wow” can arise anytime. Carry the tools you need—and spare batteries. 2. Do the unexpected. Going beyond inspires people to share. 3. “Put social media fires out with social media water.” Counter negative online comments online, with something unexpected. 4. Thank customers creatively. A creative thank-you goes a long way, especially if it’s sharable like video.